Fashion Parade
Introduction: The term makes reference to an elevation or an
elongated pasadero that fulfills diverse functions according to the context.
The catwalk can be a kind of stage, the design of which allows models to wear
clothes to walk before the eyes of the public.
Summary: A
fashion show is something striking, appealing and the main semester appointment
with fashion around the world. But what is the door behind a catwalk? What is
the meaning of currently putting on a show? What are the differences between
the first fashion shows and the big platforms today? It is true that the spirit
of the first parades does not have to see what we see at this time. If a
specialized press and, above all, a potential buyers and clients in an intimate
and exclusive environment are shown before the collections, what is sought now
is to impact, to obtain the covers, the international repercussion and to talk
about the brand.
Many are the doubts that can arise when thinking about this subject, therefore,
to solve all things and get a wide perspective from different points of view,
questions to three initiates of the world of fashion: Ana Locking, designer;
María Peñacoba, responsible for communication Jesús del Pozo, and Pedro
Mansilla, specialist in fashion. Three people, three areas of work and three
ways to face a parade. They give us all the keys.What is the use of parading?María Peñacoba affirms that not everything in the parade reaches the red commercial, or as Blocko says, people do not believe that it is what can be bought, so the question is clear: What is all this deployment?
Presenting the proposals on a catwalk has a great impact on the brand image that you want to convey. It is the only time that firms can expose their wardrobe as they want, with the most appropriate style to convey their spirit and perfect "perches": "It has a prestige effect," said Pedro Mansilla. "It's like a film premiere and the opening of an exhibition." However, the parades demand a designer who does not leverage, that there are no samples and that does not abandon the creativity. "If they did not exist, they would descend to a more commercial sphere."
If it's true It's the moment where the firm takes care of the invitation, the lighting, the music ... It plasma the whole universe behind the DNA of each brand. But, it also serves as a commercial incentive: "Help 80% to the sale of product to the retail sector," confirms Ana Locking. "The customer can see it on the hanger, touch it, see the quality, but it can be presented in motion on a model, and also see how it is.
"These are the most important events for fashion companies due to their repercussions in the press," says Peñacoba. That is seen in every parade: tension by the sitting, the press pending by who is in the front row ... In a way, our society has made fashion weeks who is who of each moment. The firms invite their celebrities, they come to demonstrate friendship with a brand that
Goals: A parade is an ideal promotional tool, but also very expensive and does not imply a direct economic counterpart. Only if you get an increase of orders in your showroom thanks to the positive reviews of your collection will manage to recover part of the investment.
If the collection presents poor content, little compact and the parade is not professional, it can be more detrimental than beneficial for the credibility of the designer and its economic balance.
Comment: My comment is that a fashion show is an attractive and interesting show because in this we can find our designs of clothes that we like and that are pleasing to the public.
Comment: My comment is that a fashion show is an attractive and interesting show because in this we can find our designs of clothes that we like and that are pleasing to the public.
